TOKYO—Apple INC. has determined to adopt a versatile show for one model of the new iPhone commencing this year and has ordered sufficient parts to change production, folks aware of the matter same.
Apple AAPL, +0.20% had been finding out versatile organic diode or OLED screens kind of like those utilized by rival Samsung natural philosophy Co. 005930, +1.00% and had asked suppliers for prototypes, The Wall Street Journal rumored in November.
People with direct information of Apple’s production plans same the Cupertino, Calif., company has determined to travel ahead with the technology, that permits makers to bend screens in ways in which they couldn’t antecedently, and it'll unharness a phone model victimization the OLED screens this year.
An Apple representative declined to comment.
Using OLED displays would enable Apple to introduce a phone with a replacement look to fuel sales. Apple’s last major style overhaul came with the iPhone half-dozen, a slimmer phone with larger displays that helped ignite sales growth and propel the corporate to record profits.
The iPhone seven, introduced in Gregorian calendar month 2016, came with the same style to its precursor, contributive to slower sales in China. Analysts say Chinese customers feel a lot of actuated to shop for a replacement phone once it's a distinct look that offers it attractiveness as a standing image.
